Tetrad of Media Effects
Concept Overview
A diagram of Marshall McLuhan’s tetrad of media effects, two columns intersecting forming five squares, with the media (technology) centered around analysis of how that media enhances, obsolesces, retrieves, and reverses perception.
🔮 Circles Topic
📰 Interchange and Expression
🧊 Life Course
Daily Life & Employment
🎓 Academic Discipline
Media Ecology
The Tetrad of Media Effects analyzes a perceptual pattern found in all forms of media, technology, and words to draw attention to situations that change human perception, awareness, and performance.
📚 Literature
Understanding Media
1964
🗄️ Modules
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Conscientização
Consciousness Raising
Capacitaçâo
Capacitation Development
Liberação
Liberation Attaining
