Tetrad of Media Effects

📝 Concepts
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Tetrad of Media Effects

Concept Overview

🔮 Circles Topic
📰 Interchange and Expression
🧊 Life Course
Daily Life & Employment
🎓 Academic Discipline
Media Ecology

The Tetrad of Media Effects analyzes a perceptual pattern found in all forms of media, technology, and words to draw attention to situations that change human perception, awareness, and performance.

🎨 Alt-Text
A diagram of Marshall McLuhan’s tetrad of media effects, two columns intersecting forming five squares, with the media (technology) centered around analysis of how that media enhances, obsolesces, retrieves, and reverses perception.

📚 Literature

Understanding Media

1964
Marshall McLuhan
🇨🇦 Canada

🗄️ Modules

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